Keeping up with the Jones has turned into Keeping up with the Kardahsians. This is what society has come to. According to Professor Schor, in the last 30 years, people have become increasingly isolated from their neighbors, a barrage of magazines and television shows celebrating the toys and totems of the rich has fostered a whole new level of desire across class groups. A "horizontal desire," coveting a neighbor's goods, has been replaced by a "vertical desire," coveting the goods of the rich and the powerful seen on television. The old system was Keeping up with the Jones; the new is Keeping up with the Kardashsians.
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